Course curriculum

  • 1

    Are you Ready?

    • Enter the world of persuasive communication!

    • Welcome to the course!

    • Neuroscience techniques, tools and methodologies used

    • The most impactful persuasion tools

  • 2

    The Neuroscience of Persuasive Communication

    • E-movere

    • Attention / emotion / memorization / decision

    • Neurotransmitters & the catalyst for impact

    • Neurotransmitters - part 2

    • Neurotransmitters - part 3

    • Functional brain areas

    • 11 million bits / second

    • How is your behavior online?

    • The creative typology

    • Resistance & resistance... to being changed

  • 3

    Why Tech Matters (Online)

    • The tech matters!

    • Cognitive dissonance & Cognitive association

    • Webcams, microphones, lights - which ones, why they matter

    • Virtual background: the masking identity

    • Your introduction live online: make it or break it

    • Dark = 327% enhanced impact

  • 4

    Multidimensional Online Communication

    • The 3 P's

    • The 3 E's

    • The 3 C's

    • P | A | C

    • P | A | C -> Multidimensional

    • The fundamental neuroscientific elements of a story

    • Structure: be different with a holistic approach

  • 5

    Voice + Non-verbal Communication = Memorability

    • Introduction / credibility

    • Eye contact, nodding, facilitating

    • Your voice

    • Content vs. context

  • 6

    Impact!

    • Why a-ha moments impact decision

    • The 7 principles of persuasive messaging and 327% enhanced impact

    • Facts!

    • Types of pains

    • Propinquity & nomophobia

  • 7

    And so it begins

    • The Stage is Yours!